17

Fashion Refresh

This project was for a white label fashion brand who supply clothing to stores such as NEXT and Primark. They needed a rebrand to be able to gain back awareness and stature within their sector. They wanted something elegant and which would stand the test of time. For this I created a logo which eventually could be used alone as a well recognised stamp. Next I designed a website which told their story, proposing paralax effects to create an interactive journey as the user scrolls.

̌