We Are Limtless

This was the rallying cry that underpinned the Papa John’s Paralympic partnership for 2020. As well as communicating the incredible calibre of the Paralympian’s themselves and how they’ve overcome their own limitations; this message also encouraged Papa John’s staff and the public to break limits by collectively raising £250k for the BPA charity. To visually communicate these messages we created a shattering effect that surrounded our three champions, David Weir, Alice Tai and Alfie Hewett. Conveying the notion of breaking through, breaking records and proving that against the odds we can. This style flowed through various social media assets, an array of adverts, animations, websites and more.

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