Preserve. Protect. Restore.

This was a wonderful project. Creating a coffee brand which really stood for something. Which recognised the devastating impact the industry has on both the environment and the communities that surround it, and making radical steps to combat this. This mission ran through the entire brand and touched every process, from sourcing sustainable packaging material, to consciously designing in fewer colours to reduce ink usage. The messaging was my favourite part, creating a redacting system which transforms negative statements into positive ones. The result was something stripped back and laid honestly in front of the public, impactfully calling for change.

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