For The Flavour Explorer

This project was for an online-only food delivery brand created by The Restaurant Group. The target market being within the Gen Z & millennial age group, we had our work cut out to create something that would grab their attention. I tackled this with bright zingy colours (the advantage of no print work!) and loud patterns which also helped sell the depth of flavours. I teamed this with a tone of voice that was cheeky and had tons of personality. A brand is only memorable when they have their own character, so this to me was so important. Together it creates a brand which although hints at the tradition of its cuisine, like its contemporary take on naan bread – has a modern twist.

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