We Are Collectiv

This project was to create a brand – a new, exclusive distribution network aimed at independent coffee businesses and roasters. The partnership offers a unique opportunity; with members being able to access high-end equipment exclusively from UCC. The key to this being: exclusivity. You get invited to the club essentially, and you are lucky to be there. The brand look & feel, language and behaviour had to reflect this. We opted for simplicity, circulating around the infinity symbol to represent this bespoke partnership. But it went further than that, how members interacted with the brand was important. Even down to the secret website access, where only the infinity symbol was used, subtle and secret. The whole approach had to scream ‘you are one of the lucky few’ which was extremely fun to do. Such an amazing project.

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