Feed Your Passion

This was an international campaign for Papa John’s to celebrate the Africa Cup of Nations Football tournament, 2019. The concept was inspired by African street art, creating many variants of the competing players interacting with different Papa John’s products. Using dips, salt shakers and the pizzas as the ball, kicking them across the concrete in vibrant & energetic scenarios. This concept extended over a range of outputs, such as: billboards, posters, box toppers, in-store decoration, social activations, digital adverts and animations. The campaign was brilliant to work on and it was a pleasure to see it brought to life across different countries.

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