18
The Right Choice
This project was an on-boarding piece for new employee's joining a very large and well respected multinational agribusiness, Tate & Lyle. The aim was to create a handbook which they would receive alongside a personalised letter which told the new employee about the business and their part in it. Using the broad colour palette, I wanted to create a look & feel which both reflected what the business did and also felt welcoming, warm and exciting. I vastly enjoyed the illustration aspect of this project, and felt it gave me more of a challenge than usual project approaches.
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