New Age Active

There's something you may notice about this project, I'm in many of the photo's. This is because New Age Active is also my Personal Training business which I've created. Fitness is a passion, and I wanted to create a brand which didn't follow the stereotypical hyper-masculine approach; I wanted to create something more human. A brand which has personality, authenticity and which gives people a sense of re-assurance that we will look after them on their journey. It's always a joy to work on your own idea, and so this is one of my favourite projects.

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