The Best Place for the Best

This project was for the financial services holding company Credicorp based in South America. Through their various banks, micro financing and wealth management, they enable individuals and businesses across South America to thrive, benefiting both the local communities and Latin America as a whole. I wanted to bring this message of impact to life, I wanted the words themselves to be made of all the end results of Credicorp’s hard work. And so I created a window device, where through each message you see into this world, where the people, the communities, the culture and the employees all proudly live in harmony and together build each statement. The idea was further brought to life with a photoshoot in the capital of Peru, Lima. Where each employee stood strong within the very environments where they make such a difference.

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